Go Canada!

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Canadians are getting their sweat on! Go Canada!

  • Fitness
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  • Eric Caldwell

A new report from Made in Canada shows that 60% of Canadians work out for at least 30 minutes daily. This Canadian fitness market “works out” to be more than 6 billion dollars. This is just the tip of the iceberg because these health-minded consumers also spend on healthy foods, supplements, apparel, apps, tech devices and more.


The ripple effect of this fitness surge is evident in the growing popularity of plant-based foods, with a market value exceeding 650 million dollars according to Statista. Interestingly, despite the robustness of the Canadian health club market, valued at over 500 million dollars, a majority of Canadians (73%) prefer working out alone rather than in gym settings. This preference has catalyzed growth in home exercise equipment and digital fitness products, witnessing a 66.32% revenue boost post-pandemic, as noted by Retail Insider.

The post-pandemic era has seen the Canadian fitness industry poised for incredible growth. With the federal government’s support through Bill C-2, fitness businesses have gained crucial financial backing to rebound and rebuild. This support is a testament to the industry’s resilience and the government’s recognition of fitness as a vital component of public health.

In summary, the Canadian fitness industry is not just bouncing back; it’s expanding in new, consumer-driven directions. The focus on personal wellness, combined with the shift towards home-based workouts and the rise of digital fitness solutions, paints a picture of an industry that is adapting and thriving in a post-pandemic world. The future looks bright for Canada’s fitness industry, with expectations of continuous growth in 2024 and beyond.

Author: Eric Caldwell