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 Principles

We are on a mission at HUM@Nmedia, guided by our core values and principles. Our mission is to empower and inspire Canadians who are seeking to live a longer, healthier life. Our core principles are to provide balanced journalism, backed up by facts. Our content is credible and backed by science when it comes to empowering. When it comes to inspiring, we seek to tell stories our readers will find positive and upbeat.

We believe in the B Corp philosophy of People, Planet, Profit. We collaborate with team members and our clients, we always look to reduce our environmental footprint and to be profitable for our shareholders in a manner that reflects our principles.

Our Mission

HUM@Nmedia is Canada’s leading health and wellness media company. We’re on a mission to help Canadians live longer, happier, healthier lives!

Our content is designed to empower, inspire and engage. 

To accomplish this, we are driven by the three “P’s” of People, Planet, Profit.

People: We believe in empowering and inspiring people to live a life built around our five brand pillars of Health, Mental Wellbeing, Fitness, Nutrition and Life/Adventure.

Planet: We believe in a sustainable economy and support a plant-based diet as a key to health, combating climate change and building a better relationship with our planet.

Profit: We believe we can be a profitable business where profit isn’t measured just in monetary terms, but in returning value to Canadians, society and our planet.

We’re HUM@Nmedia. This is our mission.