We spent years creating the 5 Pillars of Wellness when we launched our company. We based many ideas on the book Blue Ocean Strategy in 2007. These pillars still hold true to this day and represent our belief and commitment to all aspects of wellness.
Wellness isn’t just health, or fitness, or mental wellbeing. It’s a combination of all three, plus nutrition and lifestyle. We believe the well-rounded, holistic approach to wellness includes our five brand pillars: